I love Evan Davis; I think he is probably the cleverest journalist on telly at the moment. I marvel at his ability to cut to the core of an issue and his mastery of material across a broad range of topics. His analytical ability, tenacity and eloquence made Newsnight unmissable during the UK election campaign earlier this year. I actually felt a bit sorry for some of the second and third-rate politicians he had to interview at times because he was clearly so much cleverer and in command of the brief than they were! He never goes for the jugular though, as Paxman used to, it’s just more like watching a grown-up talking to a child.
This is actually my July reading challenge book, which was to borrow something from the library. I read it in virtually one sitting on a train journey to London. For a weighty non-fiction book it’s very readable and the writing is resonant of Evan’s relaxed and articulate presenting style. There were parts where I could almost hear him reading it out. There are many references to the help and support he has had in the acknowledgements, so I’m sure he had plenty of research assistance (how could he not – with Newsnight, The Bottom Line and Dragon’s Den he is a very busy fellow!), but the authorial voice is definitely authentic, and I would bet it isn’t ghost-written, which just makes me love him all the more!
The central premise of the book, and indeed which lends him his title, is the concept of “post-truth”, which was the Oxford Dictionaries word of the year in 2016 and is defined as:
“Relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.”
For Westerners, key events which have lent prominence to this concept are, of course, the UK referendum on membership of the EU and the election of Donald Trump to the US presidency. More latterly, for those of us in the UK, the British election campaign is pertinent to the discussion, though the book was written before it was announced.
The book is divided into three sections: What, Why and How. In the first part “What” Evan (is it okay to call him that? I spend most weekday evenings with him, after all!) deconstructs his subject, looking at the various forms BS takes in our society today. His starting point is the professionalization of the information industry and the increasing desire to ‘sell’ rather than ‘tell’ in order to further a cause. In spite of (or perhaps because of) the unprecedented amount of information that we as citizens and consumers have access to, our weak ability to navigate it makes us vulnerable to those who would convince us that their particular interpretation of the facts is the one and only truth.
If you were unhappy with the UK European referendum campaign (regardless of which side you were on) or opposed the election of Donald Trump, there are times in the first section where you will be screaming “Yes, yes, yes”, but the second part is more sobering as it looks at the social forces that have enabled BS to become the new norm. Basically, we are all at least a little bit guilty. Haven’t we all, at some point, slightly misrepresented ourselves, or exaggerated our strengths in order to achieve something? Have you ever overstated an achievement on a CV, pushed up a price estimate of a job, in the knowledge you’ll be negotiated down by a percentage, been a willing accomplice in overpaying for desirable commercial goods (mobile phone, car, clothing, etc) simply to get a bit of the status that rubs off from owning it? We’re all at it. And as for those of us (irony alert) who might look down on the poor unfortunates misled into voting for the ‘wrong side’ Evan simply says the
“Disposition to accept bullshit probably derives from a sense of tribalism fuelled by feelings of grievance. The bullshit becomes more than just a signal of tribal allegiance; it becomes a way of strengthening a sense of membership of the tribe.”
In the final section of the book, Evan flags up a number of ways that we can all halt the rise of the post-truth tendency. He acknowledges that, basically, we get the BS we deserve, so the power lies with us to change it. Firstly, he says
“Where you have a craving for something to be true, apply a double dose of scepticism to anybody telling you that it is?”
We all have to do more research to ensure we are given the full facts and hold professional communicators to account rather than be complicit in the deception, what he refers to as “information hygiene”. (Using product X will prevent condition Y – show me the evidence?)
This book is quite an accomplishment which made me think very hard about the world we live in and what I am teaching my children. Undoubtedly, we all need to improve our skills when it comes to challenging what we are being told. A fascinating and engaging read on a very current issue.