So, one year ago today I published my inaugural blog post. It was both a hello to the world and a review of two books – The Green Road and A Short History of Tractors in Ukrainian. It was strangely scary at first, but I very quickly got into the groove and I can say, hand on heart that I love it! It’s also great to have an excuse to spend so much time reading! I’m not as ‘productive’ as many other book review bloggers, but, as regular readers will know, I am a mother of three and the family comes first.
So, as I commence my second year of blogging I wanted to thank everyone who has read, liked or followed my blog. To know that people enjoy what I write is much appreciated.
I also wanted to share with you a few of the things I have learned over the past year:
- Consistency is key – as a blogger I know I don’t necessarily have to post frequently, but I need to post regularly. I aim for twice a week, at least one of which is a book review, and most weeks I have achieved this.
- Keep a reserve stock of blog posts – I try always to be a couple of book reviews ahead, because there are some weeks I just can’t get through a whole book…like now for example! Between half term and ferrying the eldest to and from school for exams, a lot of time has been whipped away from me this last month.
- Plan and schedule – it’s the only way I can do it. I always have my next couple of months of posts mapped out. I’m also always reviewing the plan as occasionally something happens and I write a spontaneous post. I also schedule posts ahead, which is very useful because using Analytics tools, I can identify when are the best times and days to post.
- If you build it, they don’t necessarily come – (Bonus point for anyone who knows which film I’m referencing!) It is unfathomable to me now why I havered over starting my blog – it’s not like I was bombarded with thousands of comments and followers when I first posted! You have to work hard to be heard in the blogosphere and it’s something I aim to do better this coming year.
- Social media is key – each blog post is a tiny piece of driftwood in a vast ocean. You have to set off a few flares to get found. Social media is the only way to do this. Cross-post like crazy and don’t be shy. (Further note to self: do more of this!)
- Write from the heart – some of my ‘favourite’ posts have not necessarily been my most popular. There are the ones I am proud of, pretty well-written, I thought, and there are those which just burst from my fingertips without too much advance thinking. Guess which ones have generated most comment?
- There is no formula – there are an infinite number of ways to skin this particular cat. Do what is right for you, use the analytics tools and be willing to adapt.
If you are currently blogging I’d love to know what you think of the above tips, and if you have any of your own to add.
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