We’re all on a budget and we’re all busy, so why would you make the effort to go to an independent bookshop when, with a couple of clicks, you can get what you want from the comfort of your armchair and have it delivered, and probably for a discount on the jacket price? Well, as they say, use it or lose it!
The bigger they get the more powerful they become
Most of us would be uncomfortable with the idea of only one major supermarket or only one petrol station. We all recognise that competition means consumers get the best deal. If there were only one supermarket around, you would not see the BOGOFs, the price reductions, the CHOICE. Don’t get me wrong, I use A****n along with everyone else, but I try to spread my spending. And when you work it out, it usually is not that much cheaper. As for choice, well, I am plagued by daily emails recommending heavily-marketed titles to me, but what about the books that are not pushed my way, and the authors that have written them? There’s nothing qute like discovering something new, a title you haven’t heard about. Bookshops can give you those surprises.
If it’s cheap you value it less
Anything that is cheap and plentiful we tend to treat with less respect than something that is scarce or more expensive. In my household, cheap food is much more likely to go to waste or pass its ‘use by’, whereas we are undoubtedly more disciplined about expensive organic or free range products. I think the same is true of other items we consume in our households; if we’ve paid more for a book, we may be more inclined to value it.
You don’t get much buzz with a ‘click’
For me, there is nothing quite like the smell of a bookshop, or the pleasure of browsing the shelves, spending time properly choosing, reading the first couple of pages, feeling the weight of a book in may hands. An online purchase just does not give me that same experience. I know some people like to choose in the shop and then go home and buy online, to get the discount, but, really, for a book? If you’re there in the shop, you’ve made the effort to go there, is it really worth the one or two pounds you might save by buying it online? And then you’ve to wait until it’s delivered!
Real-life independent bookshops provide an experience, and the good ones (and it’s mainly the good ones that have survived) often provide spaces for you to sit and read, or to hang out with your kids. A Saturday afternoon activity that will cost you less than a tenner! For a child this is exciting, and will encourage them to read much more than a brown package arriving through the post, two or three days later.
You are dealing with people who are passionate
It’s hard running a small shop in today’s often under-crowded high streets, but it’s even harder running an indie bookshop when you consider what they’re up against. Bookshop owners definitely don’t do it for the money! If you love books you have to love indie bookshops and for my money their passion, expertise and sheer tenacity deserve our support.
So, check out your nearest indie bookshop here and make an effort to take yourself along some time this week. You won’t regret it.
Do you live near a great indie bookshop? If so, give them a shout out here.
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